Tempt me, tease me…that’s how you please me

I love my TweetDeck.

That and Radio 2 are my near-constant companions during the day; a nice little mash-up of old and new media.

Watching all those tweets and status updates scroll by has got me thinking about my j-school days at Ryerson and the proudly ink-stained, notebook-toting profs who drilled into our heads the inverted pyramid style of writing and sparse prose for those single column stories.

Sure we all wanted to explore literary narrative devices, but they kept pulling us back, demanding we write sentences that made every word count.

There’s an art to it and once upon a time, the very best practitioners put their work on display every morning. There on the front page screamed out headlines that were designed to draw us in and make us want to read more.

Its a lost art but I have a hunch its about to make a comeback.

My favourite tweeters and Facebook dwellers offer me wit, info and a little teaser. That’s what it takes to make me click the hotlink and see what lies beyond those 140 characters.

As for the rest, well, try as I might, I just can’t fake it – I’m just not that into you.

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This entry was posted on Monday, April 27th, 2009 at 2:37 pm and is filed under Media and Writing Biz. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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